TV shows and Bollywood Movies are bread and butter for Entertainment in Indian households for decades now. With flux in internet particularly in India, it was obvious to see artists dominate on social media platforms. We've seen Indian creators like Bhuvan Bam, CarryMinati shatter pre-existing records, Why?
Youth of India is very impressionable, and due to highly relatable content put up by creators, Indian audience gets attached, they get easily influenced and this is something TV shows and movies fail to do. Traditional Media promotes the theory of idealism whereas, Digital Media like Youtube videos, Web-series try to telecast what is 'Relatable' for the audience this is where Digital Media gets the edge. Not only for the Youth, there is wide selection of tailor made content for every person of every age group.
Some even go on to say Digital Media will soon go Mainstream. One of the key reasons is because; there is a feedback system. What we mean by this is, if a piece of content doesn't do well it is made sure that the creator realises it through comments, reviews or emails. But, at the same time in traditional media, if the show doesn't make enough money it is concluded that it wasn't good enough. Similarly, there are 'n' number of factors like nepotism, hierarchy, groupism that comes into play in the traditional media.
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